Image 1 February HC 07 02 2023Last year we worked with Chemring, a defence and security organisation, on their brand refresh and internal differentiation. The new brand strategy brought a consistent new brand identity to Chemring, differentiating between their range of audiences. Their brand guidelines were quite limited and only accessible by the marketing and leadership teams, so the second part of the project was the creation of brand guidelines, to introduce the refreshed identity and promote Chemring and the new elements that make up their brand.

1 INT PostcardBlog September HC 25 10 2022

How do you capture an audience remotely through visual aids, WHILST retaining your brand presence and promoting your services?

Plastic Logic is a long-term client, who we have undertaken a number of industrial design projects for. They recently reached out to us about designing a brand experience for ‘Touch Taiwan 2022’, Asia's leading trade show for the display industry. Pre-pandemic, Plastic Logic would send a member of the team to Taiwan to represent the company, however, due to restrictions they were unable to do so. Therefore, they decided to invest in their experience space to make sure that it could ‘speak for itself' and promote their brand. We went through a rigorous design process because of the display restrictions in place, liaising directly with Taiwanese contacts and our clients in Germany.

1 INT PostcardBlog August HC 06 10 22

Maintaining a consistent brand identity across multiple audience types is key to creating a positive brand image.

Hart Council wanted to refresh their existing brand identity, communicate both internally and externally through the creation of clear and accessible guidelines, and produce additional assets and templates.

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