How do you ensure the consistent implementation of new co-branding principles across a Partner network of over 400 companies?
For the past two years we've been working with Ordnance Survey® on their co-branding strategy. We've engaged with a diverse range of teams and stakeholders across the business and worked with several of their Licensed Partners to achieve a holistic strategy that strengthens the OS brand and provides customer clarity.
How do you create memorable destinations within a supermarket environment that enhance the customer experience and bring the local community together?
Every year the arrival of the Christmas season also brings about the release of the infamous John Lewis & Partners and Waitrose & Partners adverts. This year, the Waitrose & Partners’ Rushden store refresh has also been completed just in time for the holiday season, bringing in new concepts that support and connect the Group’s brands and partnerships alongside the individual needs of the local community.
How do you create a positive and engaging university experience to welcome students back after a duration of remote learning?
When students choose a university, they not only select a place of academic excellence which starts them on the right path towards their dream career, they also look for a destination that provides them with a reassuring and exciting first step away from their parental home, where for the first time they are in charge of making their own decisions.
How do you create memorable destinations within a large retail space that increases customer dwell time?
We first worked with Volkswagen on their flagship store in West London five years ago, when the brief was to create a standout experience and memorable customer journey across the four-storey showroom and multi-floor car park. Since then, there has been a change of site ownership to Citigate and a refresh to the environment.
How do you adjust your brand for internal and external audiences?
When creating an identity it is important to first understand your brand's overall strategy and mission; building a framework that defines your purpose, values and personality that truly reflects who you are as an organisation. Once your brand strategy is in place it's crucial to consider how this is reflected across communications for each of your audience types - ensuring both external and internal parties understand and champion your brand for it to reach its full potential.
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