How do you adjust your brand for internal and external audiences?
When creating an identity it is important to first understand your brand's overall strategy and mission; building a framework that defines your purpose, values and personality that truly reflects who you are as an organisation. Once your brand strategy is in place it's crucial to consider how this is reflected across communications for each of your audience types - ensuring both external and internal parties understand and champion your brand for it to reach its full potential.
How do we see office spaces evolving as we start to head back to these environments?
The global pandemic has affected nearly every aspect of our lives for over a year now, including basic tasks that we had previously taken for granted, such as going to work, meeting clients in person and socialising with colleagues. Over this time, we have all developed new ways of working and in many cases our working patterns have become more agile around other aspects of our lives. So how do we see the office space evolving as we start to head back to these environments?
When engaging your audiences, your messaging, tone of voice and language are just as important as your visual brand identity.
Roger Harewood Training Solutions (RHTS) is a non-profit organisation that provides high-quality training for individuals who have an Educational & Health Care Plan (EHCP) and would like to enter employment in the construction industry. Offering the opportunity for students who have been left behind and excluded from the school system.
When implementing a new brand identity it’s key to ensure that your brand ethos is reflected consistently across each and every location.
We’ve been working with AXA XL to manage their global re-brand programme following the acquisition of XL Catlin; a previous client of ours. As part of this project a kit of parts was created following an in-depth brand audit at each site; comprising a family of signage, glazing manifestations and brand communications elements, that met the needs and sensitivity of message at each location.
Great brand strategy, guidelines, and governance can result in consistency that builds the value of your brand.
Here at Integrity, we have a wealth of experience helping our clients through the whole life cycle of a brand identity refresh and the challenges that crop up along the way.
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