Great brand strategy, guidelines, and governance can result in consistency that builds the value of your brand.
Here at Integrity, we have a wealth of experience helping our clients through the whole life cycle of a brand identity refresh and the challenges that crop up along the way.
In 2018 SEAT created the CUPRA brand which replaced SEAT Sport as its independent high-performance product line. During the last 3 months of 2020, we helped Volkswagen Group UK with the installation of the CUPRA Corner, a designated area that is now required by all retailers that sell the new CUPRA models, to achieve differentiation from the SEAT range within the showroom.
We are all getting used to working from home at the moment as the virus that must not be named has sent the country into lockdown. Here at Integrity, we are still working hard on projects, but responsibly, meetings have gone digital, site visits are cancelled and most importantly we are all working from home.
Like a lot of the country's population, we are not all used to working remotely and it has so far been a week of adjustment, with us all getting used to our new work environments. With the bombardment of worrying news that has been leaning on us all lately, we thought we would try to bring some fun to the world with our rules to help survive working from home!
The demand for mobile and remote working has never been greater. As team collaboration and external communication moves to new digital platforms and tools, new processes are being created to make the most efficient use of these digital interactions.
As team cultures change to accommodate these digital needs, it’s important that the representation of your brand is considered and applied in a consistent way that doesn’t undermine your brand image.
For this #meettheteam interview, we are getting to know our placement student, Yasmine. She is studying Industrial Design and Technology (BA) at Brunel University and has recently finished her second year before joining us in June.
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