We’ve been working with Volkswagen for over 25 years, as an extension of their marketing team, acting as brand guardians providing advice, guidance, and design support on all types of brand projects.
Our work covers the full spectrum of identity management and over the last three months, we’ve been working on the UK roll-out programme for Volkswagen’s new corporate identity. Through this project we’ve developed launch strategies and created guidelines and templates. We've engaged and supported design agencies every step of the way, ensuring brand consistency is achieved across all touchpoints.
We recently took a day out of our busy work schedules to get inspired and take a look around the first day of 100% Design in London. We selected a number of talks, but also left plenty of time to look at the companies exhibiting their latest innovations.
Here are a few highlights of what we saw:
Over the last 2 years, we've been working with Center Parcs on the wayfinding strategy and design for their new village in Longford Forest, Ireland - taking the successful implementation of the new sign family design we developed for Woburn Forest and applying it across 1,200 signs at the new Ireland site. We had a great time on 'trial weeks' - helping provide experiences for the new employees to learn the ropes! Big thanks to the amazing new team at Longford Forest for their warm hospitality - and a fantastic new park experience!
We're experts at employee engagement. When employees are engaged with your culture, vision and values, they think and act more positively. As the face of your brand, they decide whether a customer has a positive or negative experience, which then affects brand perception and reputation.
To continue our #meettheteam series we are getting to know Claire. She has been working at Integrity for just over five years now and specialises in the administration and organising of a lot of Integrity’s projects.
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