The demand for mobile and remote working has never been greater. As team collaboration and external communication moves to new digital platforms and tools, new processes are being created to make the most efficient use of these digital interactions.
As team cultures change to accommodate these digital needs, it’s important that the representation of your brand is considered and applied in a consistent way that doesn’t undermine your brand image.
We are all getting used to working from home at the moment as the virus that must not be named has sent the country into lockdown. Here at Integrity, we are still working hard on projects, but responsibly, meetings have gone digital, site visits are cancelled and most importantly we are all working from home.
Like a lot of the country's population, we are not all used to working remotely and it has so far been a week of adjustment, with us all getting used to our new work environments. With the bombardment of worrying news that has been leaning on us all lately, we thought we would try to bring some fun to the world with our rules to help survive working from home!
During the last half of 2019, we were busy establishing a wayfinding strategy and signage family for the new Marina development in Ayia Napa, Cyprus. The Marina is a high-end development that along with the moorings includes apartments, villas and retail space among other offers.
For this #meettheteam interview, we are getting to know our placement student, Yasmine. She is studying Industrial Design and Technology (BA) at Brunel University and has recently finished her second year before joining us in June.
We’ve been working with Volkswagen for over 25 years, as an extension of their marketing team, acting as brand guardians providing advice, guidance, and design support on all types of brand projects.
Our work covers the full spectrum of identity management and over the last three months, we’ve been working on the UK roll-out programme for Volkswagen’s new corporate identity. Through this project we’ve developed launch strategies and created guidelines and templates. We've engaged and supported design agencies every step of the way, ensuring brand consistency is achieved across all touchpoints.
Page 6 of 15
