We’ve been working with Volkswagen for over 25 years, as an extension of their marketing team, acting as brand guardians providing advice, guidance, and design support on all types of brand projects.

Our work covers the full spectrum of identity management and over the last three months, we’ve been working on the UK roll-out programme for Volkswagen’s new corporate identity. Through this project we’ve developed launch strategies and created guidelines and templates. We've engaged and supported design agencies every step of the way, ensuring brand consistency is achieved across all touchpoints. 

 See a selection of photographs below revealing elements of the new identity and capturing some of our deliverables: