We’ve been busy since April working alongside Waitrose & Partners and their designers at Pentagram to translate the new brand identity across all customer journey elements ready for the big launch on 4th September.

The crisp new identity needed some highly controlled prototyping to achieve the accuracy needed. We went through a three-stage prototyping process to get every element just right, including applying embedded LED technology for high impact and low energy.

Here are some photos of the first two sites re-branded by us for launch day - we're busy working on the next batches of sites and excited to be part of this business transformation over the coming months.