We're very excited to share our recent work with ŠKODA on their new Approved Used Car identity. We worked on every stage of this project, as part of the design and delivery team, to ensure that their used car journey is as considered as their new car journey and to help convey that both types of customers are of equal importance to ŠKODA.
There is a hierarchy of visual elements that welcome customers and gradually display information to them highlighting the benefits of the ŠKODA Approved Used Car programme. See a selection of photographs of the pilots sites below:
https://integrity.co.uk/blog/latest-work/80-skoda-approved-used-cars#sigFreeIdb8dffe1fd5