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We’ve all been on the journey from hell. Perhaps it was a car journey, where the satnav failed us and the promised destination didn’t exist; maybe we followed a street map only to find that the area had changed; or, in a classic wayfinding fail, we followed the signs only to have them disappear as if by magic before reaching our desired endpoint.

Although all of these examples imply an issue with directions, whether electronic or physical, they all lead to the same end result: a poor experience. I find myself fed up with the unnavigable town centre and disappointed in the badly designed leisure park. That bad memory stays with me. “Don’t go there,” I tell my friends, “it’s a nightmare. We couldn’t find anything.”

HeadshotOur latest victim of the #meettheteam mini series is Mark, one of our more ‘mature’ members of the team. He’s our happy face of Integrity tup North (Yorkshire to be precise) and a dab hand at racquet ball but we’ll talk more about that later. First let’s get down to the crucial questions...

Harvey2 resizedThis month our MD, Tim, got a new puppy, Harvey the black Labrador. As Tim flicked through photos of the furry bundle of joy we talked about how training him is hard work and the importance of being consistent.

One day you feed him scraps from the dining table as he wails beside you, but the next you expect him to behave whilst you are eating dinner. You tell him he can't sit on the sofa, but then snuggle him up later with a movie.

Tough as it is, consistency is crucial, whether it's puppies or brands. Think about it: your brand is one of your greatest assets. You've probably made a large up-front investment in creating a beautiful identity that reflects you perfectly. It communicates who you are, what you sell, your values and personality. So why would you undermine it by not applying it consistently, wherever it appears?

Harvey the dog in the car parkWe’re really proud of our great team and love introducing them to the world through our meet the team interview series. Today we're interviewing the newest (and smallest) member of our team, Harvey the Black Labrador puppy.

Harvey's a part time member of the team whose roles and responsibilities include hugs, cuddles, shredding confidential documents and stress relief through stroking. So, let's get to it and find out a bit more about what makes our newest member tick... 

In order to survive today’s brands must be informed, proactive and fearless. To flourish, brands must have a deep understanding of their customers and actively respond to their needs and desires. 

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If you would like to know more about us and how we can help you, get in touch, or click the addresses to find us on Google.

EMAIL hello@integrity.co.uk

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HEAD OFFICE 01622 831238
Allingham Barn, Summerhill Road, Marden, Kent, TN12 9DB

 

 

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