Volkswagen Group imports and sells over 540,000 vehicles in the UK under its core brands (Audi, ŠKODA, SEAT, Volkswagen). Although the brands have different identities, the group organisation ensures consistency of management.
The head office workspaces need to have a common standard, even though they’re a mixture of both individual and group branded identities. Integrity’s work at Volkswagen Group’s head offices has helped to bring a balance to this challenge of dual-branded workspaces.
In work areas where one of the core brands is represented, we’ve unpacked the values and vision of that brand to create graphics, workplaces and meeting rooms that engage staff and visitors in the brand ethos.
In areas without a brand identity we’ve created ‘group department’ identities, by identifying values and core messages, and then reflecting these in bespoke designs. This increases employee engagement even without the sense of belonging to one of the core brands.
Once designs are agreed, we underpin the project by developing staff engagement materials to ensure that people embrace a new sense of clarity. These have included launch day planning and employee packs that contain items such as business card holders or lanyards that carry the new identity and messaging.
