SEAT are a dynamic, design driven and young spirited vehicle brand, with big plans for the future. They are embarking on a journey to refresh and redesign their showroom environments and Integrity is part of the team helping that transition begin.
We are working through a structured process of design specification to ensure the UK retail network is developed carefully and consistently.
We’ve designed and produced a convenient summary brochure of the brand, which informs retailers about the new concept and ensures they and their architects understand the brand’s intention well.
We’re now finalising on a much more detailed Architects’ Guide, which provides detailed specifications for the architects designing new showroom spaces. The guide explains the showroom design philosophy and the layout of spaces and building elements. Everything from paint colours and floor finishes, to vehicle layout and furniture.
It’s all about ensuring that every retailer is on the same page when it comes to design decisions that affect the presentation of SEAT’s brand to their customers.
