At Integrity, we have started a new tradition, hosting the so-called Integrity Design Challenge (IDC) – where we get tasked with a fun but challenging brief. Brainstorming these little tasks helps us to break out of the weekly routine for a while and sharpen our creative edge. We spot trends and learn how to apply them through these conceptual projects, but we never forget that the main objective is to have fun!

During our November 2016 IDC, Josh challenged us with a thought provoking question “What if a supermarket was at a festival?”. Embracing current multi-format and experiential trends, we were tasked with designing an experience a supermarket brand could provide with the use of a rickshaw, a pop-up stand or an ice cream van.

The ideas spanned from social responsibility, raising political awareness, through to lifestyle focus and fresh seasonal products’ promotion. Every concept focused on providing a new experience, while staying true to the brand values of some of the UK’s best known supermarkets.

Here are some snapshots from the session!