We’re currently involved in managing a global rebrand for AXA XL; a new division of the AXA Group since announcing the acquisition of XL Catlin. This new division combines the original XL Catlin operations with AXA Corporate Solutions and AXA Art.

Having worked on XL Catlin’s re-brand several years ago, AXA commissioned us to manage this new rebrand programme. We have been managing the change across external and internal signage, reception areas and graphics, and site-specific special branding requirements.  

 A key part of our role is the setup and management of the full procurement process that enables AXA to source all the new branding elements locally in each country. By using local suppliers, we’ve been able to make changes faster and reduce costs, whilst contributing to the local economy.  We have been managing the whole procurement process including payment processing and fund flow, and are achieving total brand control through a centrally agreed specification and a locally deployed management.

See a selection of photographs from the 72 sites below: