With an increased use of technology and online shopping, there has been a natural reduction in the number of visits to dealerships prior to purchasing a car, providing less opportunity for brands within this industry to connect with their customers and provide positive and memorable experiences.

We helped SEAT to understand the recent changes in their customers’ needs and expectations by observing and analysing the new and used sales and aftersales customer journeys within their dealerships across the UK. While at these retailers we also interviewed SEAT customers and brand managers to understand how effective the current point of sale is and how this impacts the customers’ experiences.

With these results, we were then able to provide a breakdown of recommendations and next steps for their future POS strategy.

If you’re interested in how we can help to ensure your customers’ needs and expectations are meet why not call us to arrange an informal meeting over coffee or maybe a more formal presentation of how the Integrity approach can help you bring your brand to life.