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How do you reduce your margin for error in achieving brand consistency at sites?

DOCUMENTATION THAT WORKS

Waitrose has a justifiable reputation as one of the UK’s premium food retailers, with over 330 supermarkets and convenience stores across the UK.

They know that a great customer experience doesn’t just happen – it needs to be designed. Our long term relationship with Waitrose and knowledge of their brand and stores meant that we were the ideal partners to develop and maintain the design manuals that govern brand application across the Waitrose large-format and convenience store networks.

We bring design thinking to every aspect of the process, both the look and feel of the documents themselves - making sure they’re as accessible and usable as possible - and the content - making sure it’s logical, accurate and represents the original brand intent.

The documents comprise over 200 pages of detailed specifications for every aspect of store planning and the application of all aspects of the supermarket environment - from floor and wall finishes to lighting and furniture. Since the original project, we’ve been retained to update the documents two or three times per year to ensure that guidance stays up to date.

It’s just another reason why shopping at Waitrose is a pleasure, not a chore.

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EMAIL hello@integrity.co.uk

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HEAD OFFICE 01622 831238
Allingham Barn, Summerhill Road, Marden, Kent, TN12 9DB

 

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LONDON 0207 936 2500
Eagle House, 167 City Road, London, EC1V 1AW
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