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At a time of increasing global competition for universities it is key to mark yourself out from the competition by delivering a great brand experience across the whole ‘visitor journey’ - from websites and social media to the experience on-campus; for students and prospective students, business and research partners, and the media.

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It’s impossible to escape the push for emissions-free motoring. In news articles, blogs and government announcements it’s one of the big trends that looks like having an impact on daily life for most people in the coming decades. In this, the first of a couple of articles, we take a look at how electric vehicles are being marketed and promoted in partnerships between manufacturers and local government. In future articles we’ll be looking at some of the practicalities associated with creating an emissions-free motoring infrastructure.

We’ve all been on the journey from hell. Perhaps it was a car journey, where the satnav failed us and the promised destination didn’t exist; maybe we followed a street map only to find that the area had changed; or, in a classic wayfinding fail, we followed the signs only to have them disappear as if by magic before reaching our desired endpoint.

Although all of these examples imply an issue with directions, whether electronic or physical, they all lead to the same end result: a poor experience. I find myself fed up with the unnavigable town centre and disappointed in the badly designed leisure park. That bad memory stays with me. “Don’t go there,” I tell my friends, “it’s a nightmare. We couldn’t find anything.”

First came the out of town superstores and hypermarkets of the 1960’s, a stylised, Americanised shopping experience. Customers revelled in the modernity of buying everything you needed under one roof. Next followed the retail parks of the 1980’s, a new form of shopping, driven by suburbanisation and the availability of affordable land on town fringes. Families all over the UK ventured out in their cars, seeking shopping and entertainment on a Saturday afternoon.

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Harvey2 resizedThis month our MD, Tim, got a new puppy, Harvey the black Labrador. As Tim flicked through photos of the furry bundle of joy we talked about how training him is hard work and the importance of being consistent.

One day you feed him scraps from the dining table as he wails beside you, but the next you expect him to behave whilst you are eating dinner. You tell him he can't sit on the sofa, but then snuggle him up later with a movie.

Tough as it is, consistency is crucial, whether it's puppies or brands. Think about it: your brand is one of your greatest assets. You've probably made a large up-front investment in creating a beautiful identity that reflects you perfectly. It communicates who you are, what you sell, your values and personality. So why would you undermine it by not applying it consistently, wherever it appears?

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EMAIL hello@integrity.co.uk

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HEAD OFFICE 01622 831238
Allingham Barn, Summerhill Road, Marden, Kent, TN12 9DB

 

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LONDON 0207 936 2500
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