up

First came the out of town superstores and hypermarkets of the 1960’s, a stylised, Americanised shopping experience. Customers revelled in the modernity of buying everything you needed under one roof. Next followed the retail parks of the 1980’s, a new form of shopping, driven by suburbanisation and the availability of affordable land on town fringes. Families all over the UK ventured out in their cars, seeking shopping and entertainment on a Saturday afternoon.

BWQueue

We’ve all been on the journey from hell. Perhaps it was a car journey, where the satnav failed us and the promised destination didn’t exist; maybe we followed a street map only to find that the area had changed; or, in a classic wayfinding fail, we followed the signs only to have them disappear as if by magic before reaching our desired endpoint.

Although all of these examples imply an issue with directions, whether electronic or physical, they all lead to the same end result: a poor experience. I find myself fed up with the unnavigable town centre and disappointed in the badly designed leisure park. That bad memory stays with me. “Don’t go there,” I tell my friends, “it’s a nightmare. We couldn’t find anything.”

In order to survive today’s brands must be informed, proactive and fearless. To flourish, brands must have a deep understanding of their customers and actively respond to their needs and desires. 

Harvey2 resizedThis month our MD, Tim, got a new puppy, Harvey the black Labrador. As Tim flicked through photos of the furry bundle of joy we talked about how training him is hard work and the importance of being consistent.

One day you feed him scraps from the dining table as he wails beside you, but the next you expect him to behave whilst you are eating dinner. You tell him he can't sit on the sofa, but then snuggle him up later with a movie.

Tough as it is, consistency is crucial, whether it's puppies or brands. Think about it: your brand is one of your greatest assets. You've probably made a large up-front investment in creating a beautiful identity that reflects you perfectly. It communicates who you are, what you sell, your values and personality. So why would you undermine it by not applying it consistently, wherever it appears?

Why the higher education sector needs design and brand engagement now more than ever.

Click to share:

Contact Us


Deprecated: Methods with the same name as their class will not be constructors in a future version of PHP; RSAdapter has a deprecated constructor in /homepages/27/d453654085/htdocs/administrator/components/com_rsform/helpers/legacy.php on line 21
Please leave your name Please leave a valid email address Please state the nature of your enquiry
close
close
 

Let's Chat

If you would like to know more about us and how we can help you, get in touch, or click the addresses to find us on Google.

EMAIL hello@integrity.co.uk

pin
HEAD OFFICE 01622 831238
Allingham Barn, Summerhill Road, Marden, Kent, TN12 9DB

 

pin
LONDON 0207 936 2500
Eagle House, 167 City Road, London, EC1V 1AW
arrow