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In our last blog about electric vehicles we explored how they were being marketed and promoted by both the UK government and global manufacturers. We came to the conclusion that changing the habits of the nation will be a long, uphill battle and that consumer education via showrooms such as the EV Experience Centre in Milton Keynes would be key to this journey.

In this article we share our reading on this subject together with our thoughts on how these vehicles may impact consumers’ lives, the automotive industry and other services, while sharing some ideas on how we can help you to prepare for the future.

At a time of increasing global competition for universities it is key to mark yourself out from the competition by delivering a great brand experience across the whole ‘visitor journey’ - from websites and social media to the experience on-campus; for students and prospective students, business and research partners, and the media.

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First came the out of town superstores and hypermarkets of the 1960’s, a stylised, Americanised shopping experience. Customers revelled in the modernity of buying everything you needed under one roof. Next followed the retail parks of the 1980’s, a new form of shopping, driven by suburbanisation and the availability of affordable land on town fringes. Families all over the UK ventured out in their cars, seeking shopping and entertainment on a Saturday afternoon.

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It’s impossible to escape the push for emissions-free motoring. In news articles, blogs and government announcements it’s one of the big trends that looks like having an impact on daily life for most people in the coming decades. In this, the first of a couple of articles, we take a look at how electric vehicles are being marketed and promoted in partnerships between manufacturers and local government. In future articles we’ll be looking at some of the practicalities associated with creating an emissions-free motoring infrastructure.

Well-being - Arms wide openOver recent months we’ve been giving some thought to the big trends affecting customer and employee experience for the future. One topic on our radar that looks like being ‘hot’ for 2017 is well-being.

This isn’t a new trend, but it continues to take interesting twists and turns. In 2016 we saw well-being manifest itself through diets and wellness studios, mindfulness in the workplace, FitBit’s new product innovations and the moment that athleisure became a thing. In 2017 well-being is set to further open its boundaries and become a solidified part of brand experience for the most innovative and self-aware companies and organisations.

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Allingham Barn, Summerhill Road, Marden, Kent, TN12 9DB

 

 

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