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In our last blog about electric vehicles we explored how they were being marketed and promoted by both the UK government and global manufacturers. We came to the conclusion that changing the habits of the nation will be a long, uphill battle and that consumer education via showrooms such as the EV Experience Centre in Milton Keynes would be key to this journey.

In this article we share our reading on this subject together with our thoughts on how these vehicles may impact consumers’ lives, the automotive industry and other services, while sharing some ideas on how we can help you to prepare for the future.

At a time of increasing global competition for universities it is key to mark yourself out from the competition by delivering a great brand experience across the whole ‘visitor journey’ - from websites and social media to the experience on-campus; for students and prospective students, business and research partners, and the media.

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First came the out of town superstores and hypermarkets of the 1960’s, a stylised, Americanised shopping experience. Customers revelled in the modernity of buying everything you needed under one roof. Next followed the retail parks of the 1980’s, a new form of shopping, driven by suburbanisation and the availability of affordable land on town fringes. Families all over the UK ventured out in their cars, seeking shopping and entertainment on a Saturday afternoon.

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It’s impossible to escape the push for emissions-free motoring. In news articles, blogs and government announcements it’s one of the big trends that looks like having an impact on daily life for most people in the coming decades. In this, the first of a couple of articles, we take a look at how electric vehicles are being marketed and promoted in partnerships between manufacturers and local government. In future articles we’ll be looking at some of the practicalities associated with creating an emissions-free motoring infrastructure.

We’ve all been on the journey from hell. Perhaps it was a car journey, where the satnav failed us and the promised destination didn’t exist; maybe we followed a street map only to find that the area had changed; or, in a classic wayfinding fail, we followed the signs only to have them disappear as if by magic before reaching our desired endpoint.

Although all of these examples imply an issue with directions, whether electronic or physical, they all lead to the same end result: a poor experience. I find myself fed up with the unnavigable town centre and disappointed in the badly designed leisure park. That bad memory stays with me. “Don’t go there,” I tell my friends, “it’s a nightmare. We couldn’t find anything.”

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EMAIL hello@integrity.co.uk

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HEAD OFFICE 01622 831238
Allingham Barn, Summerhill Road, Marden, Kent, TN12 9DB

 

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LONDON 0207 936 2500
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